building A Global Production Operation

Case Study
Thermo Fisher Scientific

Thermo Fisher Scientific is a global B2B enterprise and a market leader in its field of scientific research. They need a multitude of diverse videos marketing a huge variety of products and brands spanning dozens of countries. We were integral to Thermofisher’s global video output, adding the extra layer of video production to their company.

Product

Video Ads
Product Videos
Help & Hygiene Content

Video Operations

We helped Thermo Fisher build a best in class video operation.

Results

Despite a niche target market, their YouTube Page has 22,000+ subscribers and just under 13 million combined views. Virtually all of the ‘Most Popular’ uploads were created by us, including videos with over half a million views. This popularity is testament to the standard of videos We produce for Thermofisher. The content ranges from entertainment to educational, product launches to how-to videos, customer/employee testimonials to scientific research and much more.

Innovative Content

Producing hundreds of videos alone can be a challenge for many companies. With Thermo Fisher, each video must also be original and creative. They require creative engagement with their niche audience through the content they produce. The innovative videos Wooshii produces cement Thermo Fisher as a hub for original content. This marks Thermo Fisher above its competitors in the industry as a creative brand.

Scale

As a company that has invested heavily in video, Thermo Fisher needs a constant flow of content. Wooshii consistently produces hundreds of videos for the company on a yearly basis. We are able to match the huge scale of Thermo Fisher Scientific’s global brand reach.

 

 

Geography

Being a multinational enterprise, Thermo Fisher works with Wooshii around the world. We are able to tap into our worldwide network of video makers and meet Thermo Fisher’s global needs. We have produced content for Thermo Fisher everywhere from California to Stockholm to Pretoria.

“Thermo Fisher has managed to build a hugely successful video operation thanks to Wooshii. We are outputting hundreds of videos a year and Wooshii just makes it all so easy.”

Andrew Green, Global Marketing Development Leader – THERMO FISHER SCIENTIFIC

 

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