Viewernomics from Google

Viewernomics from Google

Video News & Views Viewernomics from Google The art and science of audience engagement Β  Views used to be a great way to measure the success of videos; now it’s not enough! To succeed you need to need to think beyond the simple view towards engagement and...
What is Brand Lift?

What is Brand Lift?

Video News & Views Understanding Brand Lift Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was...
Understanding Youtube Ad Targeting

Understanding Youtube Ad Targeting

Video News & Views Understanding Youtube Ad Targeting One of the best things about the YouTube advertising platform is the amount of targeting options open to brands. These have grown and grown over the last few years. Below we have outlined the targeting tools...
“Ad Sequencing” for Google Video Ads

“Ad Sequencing” for Google Video Ads

Video News & Views “Ad Sequencing” for Google Video Ads Seen in the wild is a new feature to allow you to sequence video ads. The 1st ad (known as the anchor ad) has been either “Viewed”, “Impression” or “Skipped”....
New Video Marketing Tools From YouTube and Facebook

New Video Marketing Tools From YouTube and Facebook

Cannes often sees the biggest players announce new updates to their platforms. This last week was no exception. I’ve extracted and summarised some of the biggest updates below. YouTube Video Experiments This is a new AdWords testing tool that measures the impact...