P&G Digital Marketing

P&G Digital Marketing

Procter & Gamble’s brand chief officer Marc Pritchard wants to understand how to prove when digital marketing investment leads to a sale, rather than just adding to the noise. Marc Pritchard, P&G’s Chief Brand Officer says it’s time to...
Short + Skippable YouTube ads – TrueView to Reach

Short + Skippable YouTube ads – TrueView to Reach

Earlier this month, the Google-owned video giant , YouTube, rolled out TrueView for Reach, a new way for advertisers to maximise reach from their shorter ads. Priced on a cost per thousand views (CPM), TrueView for Reach can help marketers “raise awareness among...
LinkedIn bet all their chips on Video Marketing

LinkedIn bet all their chips on Video Marketing

Marketers and brands can now leverage video for Sponsored Content and Company Pages, to reach their audiences on LinkedIn. “We have seen a lot of demand from people looking to use video as a tool to drive results for their businesses,” says Abhishek Shrivastava,...
Why your business needs a video testimonial

Why your business needs a video testimonial

Word of mouth (and WOM advertising), celebrity influencers or micro influencers (vloggers, etc.), ratings, reviews… We are all influenced by the opinions of others to some extent. Every product or service needs to have people vouching for them, proving their...
#videoinspiration – Most viewed ads of 2017

#videoinspiration – Most viewed ads of 2017

How many videos get skipped and are left un-watched out there? How many crucial messages about your amazing products or services are left un-conveyed? If you feel that your video strategy can be summed up as vox clamens in deserto, there is hope yet! We have put...
Powerful, context-relevant video ads at scale

Powerful, context-relevant video ads at scale

In 2017, brands spent a massive $13 billion on digital video ads in the U.S. – a figure that could reach just under $20 billion by 2020! And why shouldn’t they? People are spending more of their time on video-on-demand (VOD) platforms, so it’s only...