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March Pritchard, Procter & Gamble’s chief brand officer told the ANA conference in Florida that it is time to “disrupt this archaic ‘Mad Men’ model, and that agencies should strip away anything that doesn’t add to creative output.
Earlier this month, the Google-owned video giant rolled out TrueView for Reach, a new way for advertisers to maximise reach from their shorter ads. Find out more…
LinkedIn found Company Page videos to be 5 times more likely to start a conversation among members than other types of content.
Testimonial videos are such an efficient marketing tool! Customers explaining how your company helped them satisfy a desire, or overcome challenges will create an urge or necessity to purchase your product.
Feel that your video strategy can be summed up as vox clamens in deserto? Here’s a selection of videos and tips from brands who created videos people actually wanted to watch in 2017. What does it take to be one of the best – as in, most watched, liked and shared – YouTube ads of 2017?
Brands need to rethink their marketing strategy to ensure that their video ads will reach the right audience and achieve what they were designed to do. Embrace contextual marketing now!
Is it time to breathe new life into your sales strategy? This could be just what you need to watch those positive responses flow in! And if you need some extra help with your videos, we are just a phone call away!
Brilliant tips on how to make a viral video and give it the best chances to, well, go viral!
Seasonal Marketing is not just for Christmas! See how your company can surf on the seasonal wave to boost brand and product awareness.
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