Viewernomics from Google

Viewernomics from Google

Video News & Views Viewernomics from Google The art and science of audience engagement   Views used to be a great way to measure the success of videos; now it’s not enough! To succeed you need to need to think beyond the simple view towards engagement and...
What is Brand Lift?

What is Brand Lift?

Video News & Views Understanding Brand Lift Brand Lift is a tool that many marketers are using to understand the impact of their video campaigns. The old way of measuring success for a video campaign was to put your video out there and after the campaign was...
Understanding Youtube Ad Targeting

Understanding Youtube Ad Targeting

Video News & Views Understanding Youtube Ad Targeting One of the best things about the YouTube advertising platform is the amount of targeting options open to brands. These have grown and grown over the last few years. Below we have outlined the targeting tools...
“Ad Sequencing” for Google Video Ads

“Ad Sequencing” for Google Video Ads

Video News & Views “Ad Sequencing” for Google Video Ads Seen in the wild is a new feature to allow you to sequence video ads. The 1st ad (known as the anchor ad) has been either “Viewed”, “Impression” or “Skipped”....
Live video and the power of NOW.

Live video and the power of NOW.

Video News & Views Live video and the power of NOW. Statistics show that people are more inclined to engage with live video- “live video is outpacing the growth of other types of online video, with a 113% increase in ad growth yearly” (FreeWheel Video...