The good folks over at Vidyard have just released there Video Benchmark Report. The main theme? Video is still growing fast.

Key findings from the 2018 report include:

  • The creation of video in business is exploding: Creation is up 83% over previous year. Video libraries are expected to double in size within 12 months
  • More short form: 75% of all videos published were under 2 minutes in length up from only 56% in the previous year
  • Video engagement still highest on desktop. A surprise this one but 89% of business video views happened on desktop computers.
  • Video increasingly being used in channels outside of Youtube etc Channels such as email marketing, landing pages and within sales teams

How Can We Help You Win With Video?

Contact us and learn more about the unique way WVA can help you run video operations and marketing at scale.